Read e-book online Capitalism's Eye: Cultural Spaces of the Commodity PDF

By Kevin Hetherington

ISBN-10: 0415933412

ISBN-13: 9780415933414

Capitalism's Eye is a really formidable cultural heritage of the way humans skilled commodities within the period of business growth. Writing opposed to the dominant argument that the 'society of the spectacle' emerged absolutely shaped within the mid-nineteenth century, Kevin Hetherington explains that the emergence of a tradition of mass intake ruled via visible adventure used to be a miles slower technique, no longer really ascendant until eventually after the 1st global conflict. taking a look at the shops, domestic existence, and the nice exhibitions round the flip of the final century, Capitalism's Eye promises to remodel how we comprehend either the cultural heritage of capitalism in the US and Europe and the old roots of the mediated spectacle that dominates our international this present day.

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Extra info for Capitalism's Eye: Cultural Spaces of the Commodity

Example text

Rather, the rhetoric of curiosity over the materially ornate is meant as the celebration of the purity and simplicity of the Word over and above the thing that conveys it. As Bann puts it: We can anticipate, in these luminous projections of all manner of sacred texts, the future immolation of the signifier in Western art before its transcendental signified. With the irresistible rise of the theory and practice of perspective from the Renaissance onwards, the Word will become predominant: color and form will be valued not in their own right, but only insofar as they enable and facilitate the telling of a sacred tale.

One is immersed within the totality rather than seeing it as a whole. Rather than see the spectacle as a whole, one can only dwell within it and pay attention at a glance. Notwithstanding the valiant attempt of the organizers who brought together so many items, nor of the producers of the catalogue who tried to make everything knowable as part of a whole, the exhibition resisted being taken possession of as a whole by its viewers—jurors, lay public, Marx and Dickens alike, and yet it encouraged them to engage with it imaginatively as bewildered or distracted subjects nonetheless.

It thrives on the inability of viewers to recognize the boundaries of what is being represented to them and to see it in totality. One is immersed within the totality rather than seeing it as a whole. Rather than see the spectacle as a whole, one can only dwell within it and pay attention at a glance. Notwithstanding the valiant attempt of the organizers who brought together so many items, nor of the producers of the catalogue who tried to make everything knowable as part of a whole, the exhibition resisted being taken possession of as a whole by its viewers—jurors, lay public, Marx and Dickens alike, and yet it encouraged them to engage with it imaginatively as bewildered or distracted subjects nonetheless.

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Capitalism's Eye: Cultural Spaces of the Commodity by Kevin Hetherington


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